Chesterfield SEO Services

We’re putting together a list of the best SEO agencies to help Chesterfield businesses become ‘findable’ by their target customers (through SEO and digital marketing). 

We believe there are 1000’s of people out there looking for the exact services provided by excellent Chesterfield businesses, who are instead finding inferior alternatives – that’s what we’re here to solve!

Chesterfield SEO is easy…

Do you sell your products and services mainly in the Chesterfield area?  If so, a local SEO package will ensure you rank at the very top for any Chesterfield searches containing ‘[your service] near me’ or ‘[your service] Chesterfield’, etc, etc.  Local SEO is a special artform in itself, but the good news is that we can usually guarantee top results for a low monthly cost with local search terms, due to less competition (compared to national or global search terms).

For example, this page targets the search term ‘SEO Chesterfield’, with secondary search term targets like ‘Chesterfield SEO’ and ‘Chesterfield SEO Services’.

The page was only created in November 2017, and progress over the first 2 months is shown below:

UK Ranking Position of this page for the search term 'SEO Chesterfield' - heading for number 1 on google search position

Had we targeted a search term like ‘UK SEO Companies’ or similar, the progress would have been much slower…

SEO and Web Design

There are many advantages to using an SEO company for your web design.

Using a separate web-designer that doesn’t have a comprehensive knowledge of SEO is risky, they’re likely to ‘break’ the hard work of your SEO company  by making changes focused on the visual experience, without taking into account aspects such as page loading speed, site link structure, etc.

Using an SEO company with in-house web-design such as Chesterfield’s ‘SEO Co-Pilot’ (https://www.seo-copilot.co.uk/), means that you don’t have to worry about damaging the search engine rankings when visual changes are made on your website.

Of course, it may be that you require a level of web development expertise that SEO companies are not offering.

In this instance, make sure both your SEO company and and your Web Developer report in detail on any changes they make, and communicate these changes between the 2 companies, so that they can work together as a team for you, and not unconsciously undermine each other.

SEO, Google Analytics, and CRO

A good modern SEO company will do far more than just SEO.

If you can find an agency that also offer CRO (Conversion Rate Optimisation), alongside SEO services, then your results could be many times higher – see our blog post SEO or CRO – or both?

Over the coming months, we’ll be looking for Chesterfield Marketing agencies who can offer:

  • Setup of Google Analytics to assess the behaviour of website visitors, with separate views for organic search traffic, PPC/Adwords traffic, and direct traffic.  By assessing the bounce rates, page views, time on site, etc for each type of website visitor, you get a true picture of what is working and what needs further work
  • Heatmap analysis – this is special software to track the activities of website visitors, e.g. where their mouse moves, where they click, how far down the page the scroll etc.  Over time, this builds up a very clear picture of where the weak and strong points are on your website, and your CRO company can make small changes to fix these and then re-monitor and check visitor retention is improving.
  • User Experience (UX) – Using the data from Google Analytics and Heat Maps (along with an understanding of what makes good and bad user experience), you can reduce friction points that cause website visitors to leave.  Google will notice the reduced ‘bounce rate’, increased time on the website, and the increased number of pages visited, and boost your site higher up the rankings.  Plus you’ll get more enquiries which is the whole purpose of SEO.
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