The PROs and CONs of Using WordPress
If you’ve been present in the online space for a while, you’ve most likely heard of WordPress before. If you haven’t, here’s a quick breakdown – it’s a CMS (content…
How to set SEO Goals, Track Progress, and calculate ROI for SEO
Setting Goals and calculating Return On Investment is an area in which SEO generally lags far behind the Paid Ads industry. It's painful to observe how readily companies will spend…
Visitor Focused Websites
Building a website to help website visitors, not the website owner, is the secret to a successful website. Of course, it is possible to do both, but unless the focus…
What is SEO
White Hat SEO 'Good' SEO, also known as 'White Hat SEO', focuses on making the website the best and most helpful website for relevant search terms, and Google will quickly…
How to find the best ppc (Adwords) management company
Before setting up my own agency, I had first-hand experience with a variety of Adwords (PPC or Pay Per Click) Management Companies. My experiences were varied - some would take…
Keyword Research – The first (and most important) step in your SEO strategy
What is Keyword Research and why is it so important? In the world of SEO, Keywords are the terms that people use to search for things on Google, Bing, and…
SEO or CRO – or both?
There is much debate about which is most effective or has best ROI – CRO or SEO – see this example. In our view, however, the exciting bit is what…
Moving from HTTP to HTTPS – How to do this without destroying your rankings
There is much information around that rightly states that moving from http:// to https:// will improve your SEO and rank you higher on Google. However, please be warned that unless…
Quality Content – The backbone of modern SEO?
Over the last 10 years or so, the world of SEO has undergone a massive shift away from predominantly 'black hat' techniques that were all about 'tricking' people into visiting…